Email marketing is still widely used by many businesses as we can see that we or at least I get a lot of advertising emails sending to my mailbox daily. Also, in many websites you will see the boxes asking you to fill your emails in order to periodically receive newsletters from them. Email Marketing is quite working well especially with people or your customers who choose to receive your emails or subscribe your newsletter. Therefore, you should not just send your emails to anyone or your emails can annoy people. Today, I will introduce you to one free email blast management tool named PHPlist so if anyone is planing to so email marketing or newsletter, they may use this tool.

You can download this tool from http://www.phplist.com/download, which is free and the latest version is 2.10.10.

In order to install, first of all, you have to extract the zipped file. After that, you have to config the file ‘config.php’ in the directory ‘config’ under the directory ‘lists’. The main thing you have to config is your database info. Then, you have to upload the directory ‘lists’ to your server so your PHPlist will be located at http://www.yourdomain.com/lists/. The rest of the process will be done via the browser so you have to go to http://www.yourdomain.com/lists/admin/. The default username and password are admin and phplist relatively and of course you can change later. After signing in, you will go to the main admin page. You may configure something else like the welcome message when people choose to subscribe your newsletter. But here I will tell you how to send the email.

To send the email, you must have the list of people who will receive your email so the first thing is to create the list. To do so, you have to click the menu ‘lists’ and then ‘add a list’. Next, you have to fill the list name and check the box labeled ‘Check this box to make this list active (listed)’. The rest of fields are optional. After this, you have to add the email addresses of the people that you will send the newsletter to. If your newsletter is HTML one, don’t forget to check the box labeled ‘I prefer to receive emails in HTML format’.

OK you have got the list of people who want to receive your newsletter. It is time to send to them. Click the ‘send a message’ menu. On the content tab, fill the information you want to show in email. However, in the message editor, if you prepare your newsletter as a webpage you can add the tag [URL:http://www.yourdomain.com/yournewsletterpage.html]. With this tag, the system will fetch the contents of your newsletter and add into the email. On the format tab, you have to choose the format of your newsletter (HTML / Text). On the lists tab, you can select which lists you want to send your newsletter to. Once everything is ready, you just press the button ‘Send the message to the selected mailing lists’.

In my opinion, I think this one is quite good for the free one but if you guys know any better ones, please share here …..

Does anybody use Twitter?  Actually, Twitter is very useful and you may use it as one of your online  marketing tools. For instance, you can use Twitter to draw more traffic to your website. Moreover, you may use it for CRM like updating any news or events to your existing customers. Therefore, today I would like to recommend some tools that can be used to measure your Twitter performance.

twInfluence : With this tool, you can track the number of your Twitter followers who are really listening to your messages since it helps you to track the rate at which your campiagn is growing among various metrics. In order to use it, you have to connect this application to your Twitter account. You can view more information at www.twinfluence.com.

Twitalyzer : One of this tool’s advantages is that you can integrated it with your Google Analytics. Once this is done, you can track any information about traffic like clicks, goals referred from Twitter. Therefore, you can evaluate your Twitter performance probably in terms of marketing or you may track ROI since you can see the goals driven from your Twitter. You can view more information at www.twitalyzer.com.

TweetEffect : This is the last tool for today. It can help you see how people interact with your Twitter. Do they follow or leave you? For example, this tool tells you the number of your followers, the number of your lost and new followers. You can view more information at http://tweeteffect.com.

Part 1 Search Engine Optimization (SEO)

If you’re reading this, you must have a website or a product that you’re wondering, “How can it be promoted better online?” At the end of 2008, there was over 2.5 billion internet users world wide and more than $100 billion spent by consumers online.

But with so many users and many ways to search, how can you target the right people to your website?

This is exactly what a Search Engine Marketing (SEM) company does.

Although these numbers sound great, you can’t appeal to everyone of these users. One of the first step that a Search Engine Marketing Company does, it to gives a website analysis. It is important to see if the website is search engine friendly or search engine optimized (SEO). Sometimes a website may look magnificent with graphical effects you see in movies, but it may hinder your search engine ranking.

The next step usually involves hunting for keywords. This process is like selecting your color palette, where the final drawing becomes a collection of what you choose here. If your target audience prefers blue over pink, various shades of blue are selected to optimize your website.

Once your website is targeting the right audience, it’s time to take a step into search engines. Search engines such as google, yahoo and msn are contacted to be indexed, introducing your website to the world. Search engines will evaluate your website and the more qualified your are, you will receive a higher ranking, resulting in more traffic coming into your website.

Part 2 Pay Per Click (PPC)

Have you seen a TV commercial or a magazine ad? It’s really nice to see your product in front of thousands or even millions of people. But how effective is it?

From the nature of this type of advertising, it is very difficult to measure your Return on Investment (ROI). This means that you don’t have information on how successful your advertising was.

Pay Per Click (PPC) advertising is a method of online advertising that let’s you be in control for the first time. A Search Engine Marketing company will help you target the audience of your website by carefully selecting keywords and creating creative advertising campaigns for your audience.

The Search Engine Marketing company will manage and create a real time report for your campaigns, so that you can see if your target audience is being reached. You also have the freedom to test new campaigns to a different target audience and at a fraction of the cost of traditional advertising.

Pay Per Click (PPC) advertising gives you a cost effective opportunity that targets your audience with much flexibility.

: Thailand SEO Company

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