ไม่พูดพร่ำทำเพลง เข้าเรื่องกันเลยดีกว่าครับ ดูจากหัวข้อแล้วคงรู้กันแล้วนะครับว่า วันนี้ จะเขียนถึงเรื่องอะไร ใครที่กำลังหาเทคนิค Redirect อยู่นั้น วันนี้จะมาแนะนำการทำ 301 Redirect กันนะครับ ซึ่งที่จะแนะนำวันนี้นั้นสามารถใช้ได้กับ Website ที่ Run ด้วย Apache เท่านั้นนะครับ โดยเราจะใช้ File .htaccess ในการบอกกับ Web Server ว่าเราจะ Redirect อะไร อย่างไรบ้าง ซึ่งประโยชน์ของการ Redirect นั้นก็มีหลายอย่างครับ อย่างเช่น
- ในกรณีที่เรามีการปรับเปลี่ยน หรือ โยกย้ายเวปไซต์จนเป็นเหตุให้ URL ของหน้าเวปต่างๆ ของเรานั้นเปลี่ยนไป แต่ URL เก่าๆ ของ เวปไซต์เรานั้นอาจจะยังปรากฏอยู่ในที่ต่างๆ เช่น ใน Directory ที่เราเคยไป Submit ไว้ หรือ หน้า Search Results ของ Search Engine ซึ่งพอ User คลิกเข้าไปก็จะไปเจอหน้า 404 ถ้าเราไม่ทำการ Redirect หน้าเก่าไป หน้าใหม่

- ในเรื่องของ SEO นี่ก็มีผลนะครับ เนื่องจากการทำ 301 Redirect นั้น นอกจากมันจะ Redirect หน้าเก่าไปหน้าใหม่แล้ว มันยังส่งค่าต่างๆ ไปยังหน้าใหม่ของเราด้วย เช่น ค่า incoming links ที่หน้าเก่าเรามีอยู่

คราวนี้เรามาดูกันดีกว่าครับว่า เราจะใช้ 301 Redirect ได้อย่างรบ้าง

- Redirect แต่ละหน้า : เอาไว้สำหรับ Redirect บางหน้า วิธีก็คือ ใส่ Code นี้ใน File .htaccess
Redirect 301 /oldpage.html http://www.yoursite.com/newpage.html

- Redirect ทั้ง Website เลย : เหมาะกับคนที่เปลี่ยน Domian ใหม่ วิธีก็คือ ใส่ Code นี้ใน File .htaccess
Redirect 301 / http://www.newsite.com/

- Redirect สกุล File : อันนี้อาจจะเหมาะกับคนที่อาจจะเปลี่ยน Hosting ซึ่งอาจจะไม่ Support file บางอย่างเลยต้องเปลี่ยนไปใช้ File อื่น เช่น เปลี่ยน Host ที่ Run โดย IIS มาเป็น Host ที่ใช้ Apache ซึ่งของเดิม File อาจจะเป็น asp ก็ต้องเปลี่ยนมาเป็น php หรือ html วิธีก็คือ ใส่ Code นี้ใน File .htaccess
RedirectMatch 301 (.*)\.asp$ http://www.example.com$1.php
แต่ว่าในกรณีนี้ชื่อ File ต้องเหมือนกันนะครับ เช่น contact.asp กับ contact.php

-   Redirect จากที่ไม่มี www ให้ไป URL ที่มี www วิธีก็คือ ใส่ Code นี้ใน File .htaccess
Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^yoursite.com [NC]
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [L,R=301]
เนื่องจากบางกรณี Search Engine จะมองว่า เวปไซต์ http://yoursite.com กับ http://www.yoursite.com นั้น เป็นคนละเวปกัน

ครับก็ คิดว่าน่าจะเป็นประโยชน์กับใครหลายๆ คนนะครับ ลองเอาไปใช้กันดูนะครับ

why your’s web site to less people click? Although, you’re to make, design,create for beautiful. Someone pays a lot of money for make website but, nobody click! Come to see the reason of nobody click your website

1. Don’t know your website.
   Your audience doesn’t know your website, They can’t to reach. So, must to promote your website for others more is known and remember to your website’s name such as SEO, Viral mail, Banner in other website or new media.
2. Don’t remember the name.
   Website’s name too long or difficult to remember, cause of the problems for visitors to find your website. So, you should  to create your website’s name for easy for remember, short and outstanding.
3. Content without interest.
   Some restaurants are famous but don’t delicious, so doesn’t patron. You should update the website for interesting and the content should diresct for target groups. Try to design yor content for outstanding always!
4. Not updated.
   If the restaurant have a tradition menu always. Nothing to recommend a new for customers. Your customer would routinely bored with them. You should to update your information for often . To attract customers to use frequently. Another way, build webboard for discuss between you and coustomer. It’s make to help update your website always.
5. Competitor more interesting.
   You should study strength, weaknesses in him and you. In order to improve your website more interesting your website’s competitors. Find a spot that has attracted target groups. And back to Article 1 again!

Try to these methods to improve your website. However, you must to improve your website regularly.

Currently, many businesses use their websites as a main channel to do their business. Some companies providing services may allow their customers to send inquiries or make appointments too see them via their websites. Alternatively, most companies selling physical products allow their customers to buy their goods via their websites. Therefore, we can see that websites are very important for online business. Let’s think about yours. Your website may look so cool, be working properly but it will be useless if nobody knows that you have a website so one of important processes is website promotion. Todays I would like to give you some ideas how you can promote your website.

- Search Engine : As I said before that Search Engines have been increasingly used by Internet users when they are looking for something so if you really want to promote your website, you should make your site available in at least first three search result pages by probably doing Search Engine Optimization (SEO) or Pay Per Click (PPC) Advertising. There are two main choices for you. The first one is you may do it in-house or by yourself or the second one is you hire online marketing company who has experiences and knowledge do it for you.

- Adserving : Adserving is also very effective for website promotion since bascially with Adserving, your ads, which can be text ads, image ads, banners or video ads, will be displayed in other websites whose contents are related to your website’s. This can also help you increase your brand awareness since for example you can add your business logo or trademark in your banner.

- Affiliate Program : Also, you may let other people help you promote your website or even sell your products by creating the affiliate program. It depends on you about how and how much you will pay them. For instance, you may pay them per lead / sale. Normally, these people have their own websites or blogs and they place your ads into their websites / blogs to bring visitors to your site.

- Blog : Blog is a good place to publish your articles related to your business since sometimes your customers are not just looking for your products, they may be looking for additional information like product manual, tips to use your products or news related to your products. Therefore, publishing and updating this kind of information can keep customers to come to your site. Also, if information in your blog is shared, probably by RSS feed or social bookmark, it can increaes your website visibility as well.

- Offline Media / Advertising : If you are advertising your business via some offline media like television, radio, billboard, newspaper or magazine, don’t forget to include your website URL.

- Paper Materials : If you always provide paper materials like business card, leaflet, brochure, folder, etc to your customers, don’t forget to add your website URL in these materials.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

Do you know that Search Engine actually sees things differently from people do, especially the contents in your website? Contents that can be read or viewed by people or users may be invisible to Search Engine. If you want your website or web pages to be ranked with your desired keywords, you have to let Search Engine see your contents to determine what your website is about. Therefore today I would like to tell something that can make your contents invisible.

- Flash : Currently, more websites are totally built by Flash since Flash can make your website more enticing and interactive with users quite well. I can see a lot of these websites in interior design business. Although, Flash can make your website very cool in users’ sights, it is not search engine friendly since Search Engine cannot see the contents in such these websites. I heard someone said that now Google can read the contents in Flash but it is not 100% confirmed. Indeed, you can have some Flash elements in your websites but what you should not do is making your website entirely Flash.

- IFrame : IFrame is normally implemented for displaying the same content in multiple HTML pages or making web pages fit with the required size. Although, using Iframe can make your website easier to maintain since for example if you want to edit the special promotion displayed in every web page, you just edit it in one place instead of editing it in every web page, Iframe can also make your contents invisible to Search Engine. You may consider using something else like include file instead.

- JavaScript : JavaScript can be used to displayed various contents. For instance, I have seen some webmasters use JavaScript to display News fed from other sources in their websites so News will be automatically updated according to the original sources. However, these news are not viewable by Search Engine since they are displayed by using JavaScript so in this case webmasters may consider using RSSParser to display the fed News.

- Images : Some webmasters publish contents in their websites as images and I am not sure why they did that. This is probably because they already have some paper based materials like fact sheets, brochures, leaflets that contain the information about their organizations so they may just scan these papers and put them in their websites. With this, the contents can be read by users but Search Engines. Some of them may say they can put the contents displayed as images in Alt Tag since Search Engine can read contents in this Tag. However, Alt Tag is supposed to use to describe the image not the website. Moreover, you should not put too many words in Alt Tag.

If you want to know how Search Engine see your websites, you can find many tools by searching in Google with keyword ‘Spider Simulator’.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…