Recently we noticed that Google has redesigned it’s search result pages. They have had those search options available already for a few months, but have not been in front of the user. With this new design, users don’t have any choice but to notice the options that are available. It’s not too different from Bing or Yahoo in that respect. The only difference is that a lot more people search with Google on a regular basis, in fact, for the last few months Google reportedly has been dominating the search market even more than usual.

Now since Google has rolled out it’s much awaited new SERP we have to think how it’s going to affect searchers behavior and businesses, which are always in lookout for better search rankings.

More Engagement from Searchers:

With more options available users will start going to the different options Google provides them, taking them to different sets of results. Now that the options are in the limelight, users are more likely to use them. Yahoo and Bing have already seen this change with their filtering options.

Being Social Even More Important for Businesses:

The options in the left panel pull from “everything” – classic Google results, blogs from Google blog search, books from Google books, images from Google image search, news from Google news, maps from Google maps, shopping from Google product search, videos from Google video, and Updates from Google’s real-time search.

Google’s real-time search is of particular note, because before users generally saw this option only on select news queries unless they sought after them. Real-time search for any query is now much more accessible, which makes real-time search a bigger deal for search marketing.

Social interactions are becoming more important. The new SERPs also place much more stress on social search results. The same goes for location. You’ll notice “nearby” is one of the options. Discussions is another option. Google appears to pull from a variety of sources for this one; this means that engaging in conversation throughout the web has some value to Google’s results. There are definitely a lot of results from forums in these results. Q&A and blogs articles are also seen as results for this option.

Ranking Diversification in Google is the Key:

What it comes down to is that ranking in Google’s various search engines has become even more important for getting traffic from Google. I expect traffic for sites listed in these to improve as a result of Google’s new SERP. Remember that Google has been testing this for a substantial amount of time. If Yahoo was seeing increased engagement, imagine what Google will bring in.

Though they have already experimented a great deal with this layout, yet looking at some less relevant search results I expect we’ll see a lot more tweaking as time goes on.

ไง ครับใกล้สงกรานต์แล้วมีแผนไปเที่ยวไหนกันบ้างครับ จะไปเที่ยวไหนก็ติดตามข่าวสารกันด้วยนะครับ อย่างบริเวณย่านถนนข้าวสารนี่ก็ได้ข่าวว่าปีนี้งด ส่วนผมก็ว่าจะเที่ยวอยู่ในกรุงเทพฯ นี่แหละครับ หาหนังสนุกๆ ดู ยังไงก็ขอให้เที่ยวกันให้สนุกนะครับ วันนี้ว่าจะมาพูดถึงเรื่อง HTML5 ซักหน่อย เพราะถือว่าเป็นเรื่องใหม่ ซึ่ง Web Developer อย่างเราก็คงจะต้องติดตามกันล่ะครับ แล้วก็อาจจะรวมถึงพวกที่ทำ SEO ด้วยเพราะว่าถ้าหาก HTML5 ถูกใช้อย่างแพร่หลายและกลายเป็นมาตรฐานในการทำ Web ในอนาคต ย่อมจะมีผลกระทบต่อการจัดอันดับของ Search Engine ต่างๆ อย่างแน่นอน

พูดกันง่ายๆ HTML5 ก็คือ Version ล่าสุดของภาษา HTML ซึ่งเป็นภาษาที่แต่ก่อนเราใช้ในการเขียน Web นั่นเอง แม้ว่าในสมัยนี้จะมีภาษาอื่นๆ ให้เราใช้ในการเขียน Web อย่างเช่น ที่เราเห็นกันเยอะๆ ก็ php กับ asp / aspx แต่ HTML ก็ยังใช้กันเยอะอยู่ในปัจจุบันนี้ โดยส่วนตัวแล้วผมยังไม่เคยได้ลองใช้ HTML5 ในการทำ Web นะครับ แต่เท่าที่อ่านดู สิ่งที่พิเศษที่ผมอยากจะพูดเกี่ยวกับ HTML5 ก็น่าจะเป็นเรื่อง Tag ใหม่ๆ ที่เพิ่มเข้ามาใน Version นี้นะครับ ซึ่ง Tag ใหม่ๆ เหล่านี้แหละจะมีผลต่อการทำ SEO และ การจัดอันดับของ Website ต่างๆ ของ Search Engine

ผมจะขอยกตัวอย่าง Tag ใหม่ๆ บาง Tag ที่เพิ่มเข้ามาใน HTML5 หน่อยนะครับ
- <article> ซึ่งเป็น Tag ที่จะบอกว่า Content ที่อยู่ใน Tag นี้เป็นเนื้อความของบทความ
- <nav> บอกว่า Content ในส่วนนี้เป็นส่วนของ Navigation อย่าง เช่น Menu
- <header> และ <footer> บ่องบอกว่า Content ใน Tag นี้เป็นส่วน หัว และ ส่วน ล่าง ของหน้า Web
- <audio> และ <video> บอกเกี่ยวกับ Content ที่เป็น ในส่วนของ เสียง และ Video

ครับจาก Tag ใหม่ๆ เหล่านี้จะเห็นได้ว่า Tag เหล่านี้ถูกเพิ่มขึ้นมาเพื่อให้ Search Engine นั้นสามารถรู้จัก เนื้อหาในหน้า Web ได้ดียิ่งขึ้นจากแต่ก่อน อาจจะรู้จักแค่ว่า ส่วนที่เป็น Code, Link และ เนื้อหา แต่ใน HTML5 นั้น Search Engine จะสามารถจำแนกได้อีกว่าเนื้อหาในหน้า Web นั้น มีลักษณะเป็นอย่างไร เช่น เป็นส่วนของ Navigation, เป็นส่วนของ article, เป็นส่วนของ File เสียงและ Video ฯลฯ ซึ่งสิ่งนี้ก็จะทำให้ Search Engine จัดการกับความเกี่ยวข้องของ หน้า Web กับ Keyword ต่างๆ ได้ดียิ่งขึ้นนะครับ

Due to its global target audience, the Internet provides a unique revenue generation platform with search engines. Below, we will talk about the most effective search engine marketing.

Some search engines account for the major avenues where people come whereas others are practically not visited by many people.

Cutting to the run after, your search engine marketing must concentrate on Google, Yahoo and Bing. These three search engines control the huge majority of traffic on the Internet. Not merely do lots of people use these engines to find things, the major three provide search results to several other search engines also. For example, Google supplies ads and search results for AOL. Dogpile compiles the several search results from the major three in its listings. Alta Vista uses Yahoo search results. This situation is so expansive that the major three search engines control 90 to 95 percent of all search traffic on the internet. This indicates you must focus on them and exclude others.

The most effective search engine marketing comes in two forms – pay-per-click advertising and search engine optimization. Let’s take a more detailed look at the big two.

Pay-per-click advertising (ppc) is platform where you pay for placement on a search engine. The three major ppc platforms are Google Adwords, Yahoo Search Marketing and MSN Adcenter. Google Adwords places ads on Google and AOL search results and many of its partners sites. Yahoo Search Marketing places ads on the Yahoo and Adcenter on Bing search engines.

The advantage of PPC advertising is you acquire immediate traffic for your site. You can use the traffic to test out the content on the site and whether visitors convert into paying buyers. The drawback is you are paying for traffic, which means you should pay close attention to your return on investment. On the whole, PPC advertising should be used at the start of a search engine marketing campaign while you wait for optimized pages to get organic rankings.

Search engine optimization (seo) is certainly the most effective search engine marketing. As soon as you get top rankings for a keyword, you receive much more traffic than you might from pay per click and it is all free! This does wonders for your profitability. Your advertising cost for the site will be zero. Which will greatly improve your profit margins.

The drawback to seo is it takes a great deal of time and work. You can expect to wait up to a year for top Google ranks, however Yahoo and Bing rankings appear much sooner. During this waiting period, PPC advertising is a must at the start of a search engine marketing campaign.

Search engine marketing is a pretty simple game. The most effective search engine marketing platforms are PPC and seo. Stick to these two and you should see good final results.

Search engine is the best traffic referral source for most websites. This is why it is important for businesses to optimize their websites and get high rankings on organic search engine listings for important and relevant keywords to their business. The process of getting your website to list high on search engine listings and increase overall organic traffic to it is known as search engine optimization (SEO).

Every day millions of searches conducted on popular search engines like Google, Yahoo and MSN. People tend to scan from top to bottom, left to right on search engine listings to look for relevant result. Therefore, if your website’s position is high on organic listings, you can increase the number of search engine traffic to it.

SEO is the bed rock of internet marketing. The success of your internet marketing campaign all starts with a proper and ongoing optimization of your website. SEO can target a variety of searches such as image search, video search, industry related search and local search. With this, you can optimize all types of content that you have and increase the overall organic traffic to your website.

SEO starts with having a search engine friendly website. Use of frames and flash to build a website is prohibited. After the website architecture is ready, SEO consultant will change the content and tags to increase their relevancy to the keywords that are related to your business. Choosing the right keywords to optimize is very important. Keywords must be related to what you are offering – if not, even if you get high rankings for those keywords, your conversion rate will be poor.

Other than using SEO to drive targeted traffic to your website, you need to consider using pay per click advertising too. Because, SEO is a long term process and you need to take a while to see any result from it. Whereas, a pay per click advertising campaign can put your ads up on search engine listings immediately and start driving targeted traffic to your website. A well planned search engine marketing campaign will include both SEO and PPC advertising.

SEO is not a one-time project. Search engines are constantly changing their algorithms and every day, there are new competitions for listings. Therefore, it is important that you continue to get your website optimized.

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Webmasters or online marketers doing search engine optimization normally need to track how successful what they have done is. There are so many tools helping you this. Some of them are free whereas some of them are not. Moreover, some of them are web-based but some of them need to be downloaded and installed. Many web-based ones require the registration from the users or at least their emails. For the ones that need to be installed in users’ computers are mostly shareware. Therefore, today I will recommend you some Firefox Add-Ons that can help you track your Search Engine Optimization performance.

- Rank Checker
- SEO Quake
- SEOHand
- SEOpen
- SearchStatus

In order to use these Add-Ons, firstly you have to download them from https://addons.mozilla.org/en-US/firefox/. After completing installation, the browser will ask you to restart your Firefox. When your Firefox has been restored, these Add-Ons should be ready to use.

Basically, what these Add-Ons can tell you are the followings;

- Your Rankings : RankChecker, for instance, can be used to check your keyword positions in three search engines, Google, Yahoo and Live. What you have to do is selecting ‘Tool’ menu. Then, you choose ‘Rank Checker’ and submenu ‘Run’ if you do not need to set anything. After that, you have to fill your domain and add your keywords. When you are done, you press ‘Start’. The result can be exported as a CSV file.

- Links : This includes internal links within your site, external links linking to other sites and incoming links from other websites. Also, it will you if your website got any links from social media like Del,icio.us or Digg.

- Indexed pages : This is a number of web pages that have been indexed by search engines.

- Domain Age : This tells you how old your website is.

- Alexa Ranking : This is the ranking of your website by Alexa.com based on the number of your website’s visitors.

- Google Page Rank

This basic information should be useful for online marketers. At least, it can be used to evaluate your works on search engine optimization. As well, if you guys know any useful tools, please share us here by posting your comments and we will appreciate your kindness.

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Part 1 Search Engine Optimization (SEO)

If you’re reading this, you must have a website or a product that you’re wondering, “How can it be promoted better online?” At the end of 2008, there was over 2.5 billion internet users world wide and more than $100 billion spent by consumers online.

But with so many users and many ways to search, how can you target the right people to your website?

This is exactly what a Search Engine Marketing (SEM) company does.

Although these numbers sound great, you can’t appeal to everyone of these users. One of the first step that a Search Engine Marketing Company does, it to gives a website analysis. It is important to see if the website is search engine friendly or search engine optimized (SEO). Sometimes a website may look magnificent with graphical effects you see in movies, but it may hinder your search engine ranking.

The next step usually involves hunting for keywords. This process is like selecting your color palette, where the final drawing becomes a collection of what you choose here. If your target audience prefers blue over pink, various shades of blue are selected to optimize your website.

Once your website is targeting the right audience, it’s time to take a step into search engines. Search engines such as google, yahoo and msn are contacted to be indexed, introducing your website to the world. Search engines will evaluate your website and the more qualified your are, you will receive a higher ranking, resulting in more traffic coming into your website.

Part 2 Pay Per Click (PPC)

Have you seen a TV commercial or a magazine ad? It’s really nice to see your product in front of thousands or even millions of people. But how effective is it?

From the nature of this type of advertising, it is very difficult to measure your Return on Investment (ROI). This means that you don’t have information on how successful your advertising was.

Pay Per Click (PPC) advertising is a method of online advertising that let’s you be in control for the first time. A Search Engine Marketing company will help you target the audience of your website by carefully selecting keywords and creating creative advertising campaigns for your audience.

The Search Engine Marketing company will manage and create a real time report for your campaigns, so that you can see if your target audience is being reached. You also have the freedom to test new campaigns to a different target audience and at a fraction of the cost of traditional advertising.

Pay Per Click (PPC) advertising gives you a cost effective opportunity that targets your audience with much flexibility.

: Thailand SEO Company

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…