This is a continuation of last week’s article on web copywriting. In the previous article of Tips for Web Copy Writing, I focused on style of writing. Here I would like to discuss more about content format.

It is very important to format your content professionally. The content should include big headings, clearly visible links, short paragraphs and plenty of subheadings. It should also be wrapped in professional templates which induce trust.

Google and other search engines see the difference between reviews and comments, hence blogs with more comments are valued more than those with no comments.

Although it is more difficult to optimize content added by others, there are many benefits:

· Additional keywords capture more long tail searches. People search using the same keywords they use to describe the product.

· People love reading feedback and trust it far more than the official word from the company.

· In some local markets, reviews are a part of ranking algorithm (not the entire criteria, but a part), so having reviews is a key.

You should also collect valuable feedback about the product/articles. Many people love to share their ideas, giving you more thoughts — and more to write about.

Be sure to list all feedback on one page, since combined words create more keyword weight for search engines, making the page even more relevant.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…