If you are working in marketing field or if your degree is about marketing, I am sure that you know 4Ps, which are Product, Price, Place and Promotion since 4Ps is a basic marketing strategy used by most businesses. However, when you turn your business to online business, you should also change your 4Ps strategy. Therefore, today I would like to talk about 4Ps strategy that is applied for online marketing like what you have to do with your Product, Price, Place and Promotion when you do business via Internet.

Product : When you sell your products via your website, your customers cannot view, touch or try your products. Therefore, the most important thing is information. What you have to do is providing all necessary information about your products in the website such as price, image, size, weight, materials, instructions, etc. Without any of this information, your customers may not be able to make decision to buy or they may go to other websites since what they need to do is just type the new URL in an address bar of the browser. Therefore, please keep in your mind that ‘Information’ is the most important thing.

Moreover, you should check if your physical products can be converted to online or digital products. For example, think about music CDs. In the past, people normally buy CDs form the shops but currently people love to download mp3 files from the website because people nowadays like to use the products immediately. They do not want to wait. Therefore, if you sell something like music CDs, movie DVDs, books, etc. you may allow your customers to download them via your website.

In addition, you may allow your customers to customize their products. I will use the case of music CDs again in that music CDs normally contain 10-20 songs, that are not selected by the customers but nowadays when people can download songs from the Internet, they can choose which songs they want to download. Then, they may write their selected songs into CDs. Customization can be also applied to other products like

Place : The place or channel you use to promote your products to your customers has to be changed as well since when we talk about online, we mainly focus on Internet so it means you should make your products available on the Internet, not groceries, brick and mortar stores, sale people, vending machines, etc. These following places / channels can be used to distribute your products on the Internet.

Search Engines – As mentioned in my previous articles that search engines have been increasingly used by Internet users when they are looking for anything.

Customers’ Mailboxes – Instead of sending product brochures to customers’ houses, you may try email blast to send information about your new products, promotion, news, etc to your customers.

Other websites relevant to your products – Placing banners or Text Ads in other websites related to your products can draw significant visitors to your website.

Social Media / Network – Currently, people love to connect with other people as we can see that Social Media and Network are more and more popular like Hi5, Facebook or Twitter.

For another 2Ps, which are Price and Promotion, I will talk about them in the next article.

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Search engine is the best traffic referral source for most websites. This is why it is important for businesses to optimize their websites and get high rankings on organic search engine listings for important and relevant keywords to their business. The process of getting your website to list high on search engine listings and increase overall organic traffic to it is known as search engine optimization (SEO).

Every day millions of searches conducted on popular search engines like Google, Yahoo and MSN. People tend to scan from top to bottom, left to right on search engine listings to look for relevant result. Therefore, if your website’s position is high on organic listings, you can increase the number of search engine traffic to it.

SEO is the bed rock of internet marketing. The success of your internet marketing campaign all starts with a proper and ongoing optimization of your website. SEO can target a variety of searches such as image search, video search, industry related search and local search. With this, you can optimize all types of content that you have and increase the overall organic traffic to your website.

SEO starts with having a search engine friendly website. Use of frames and flash to build a website is prohibited. After the website architecture is ready, SEO consultant will change the content and tags to increase their relevancy to the keywords that are related to your business. Choosing the right keywords to optimize is very important. Keywords must be related to what you are offering – if not, even if you get high rankings for those keywords, your conversion rate will be poor.

Other than using SEO to drive targeted traffic to your website, you need to consider using pay per click advertising too. Because, SEO is a long term process and you need to take a while to see any result from it. Whereas, a pay per click advertising campaign can put your ads up on search engine listings immediately and start driving targeted traffic to your website. A well planned search engine marketing campaign will include both SEO and PPC advertising.

SEO is not a one-time project. Search engines are constantly changing their algorithms and every day, there are new competitions for listings. Therefore, it is important that you continue to get your website optimized.

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Currently, many businesses use their websites as a main channel to do their business. Some companies providing services may allow their customers to send inquiries or make appointments too see them via their websites. Alternatively, most companies selling physical products allow their customers to buy their goods via their websites. Therefore, we can see that websites are very important for online business. Let’s think about yours. Your website may look so cool, be working properly but it will be useless if nobody knows that you have a website so one of important processes is website promotion. Todays I would like to give you some ideas how you can promote your website.

- Search Engine : As I said before that Search Engines have been increasingly used by Internet users when they are looking for something so if you really want to promote your website, you should make your site available in at least first three search result pages by probably doing Search Engine Optimization (SEO) or Pay Per Click (PPC) Advertising. There are two main choices for you. The first one is you may do it in-house or by yourself or the second one is you hire online marketing company who has experiences and knowledge do it for you.

- Adserving : Adserving is also very effective for website promotion since bascially with Adserving, your ads, which can be text ads, image ads, banners or video ads, will be displayed in other websites whose contents are related to your website’s. This can also help you increase your brand awareness since for example you can add your business logo or trademark in your banner.

- Affiliate Program : Also, you may let other people help you promote your website or even sell your products by creating the affiliate program. It depends on you about how and how much you will pay them. For instance, you may pay them per lead / sale. Normally, these people have their own websites or blogs and they place your ads into their websites / blogs to bring visitors to your site.

- Blog : Blog is a good place to publish your articles related to your business since sometimes your customers are not just looking for your products, they may be looking for additional information like product manual, tips to use your products or news related to your products. Therefore, publishing and updating this kind of information can keep customers to come to your site. Also, if information in your blog is shared, probably by RSS feed or social bookmark, it can increaes your website visibility as well.

- Offline Media / Advertising : If you are advertising your business via some offline media like television, radio, billboard, newspaper or magazine, don’t forget to include your website URL.

- Paper Materials : If you always provide paper materials like business card, leaflet, brochure, folder, etc to your customers, don’t forget to add your website URL in these materials.

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Professional search engine marketing providers help you achieve enhanced results for your online business. Web users usually depend on popular search engines for gathering information about prominent companies offering certain products and services. In order to promote your products and services online, an ordinary website is not adequate. It is important to have search engine friendly websites that will be listed high in the result pages.

Improve Your Website Ranking through Competent Search Engine Marketing Services

A truly dedicated search engine marketing services are aimed at assisting client companies face the challenges in the online business world more proficiently. The services are offered after making a thorough analysis about your organization and unique business requirements. The important search engine placement services offered include:

• Identification of keywords
• Development of website content
• Building of reciprocal links
• SEO copywriting
• Submission to search engines
• Directory submissions
• Creation of blogs
• Article submission
• HTML code optimization
• On page optimization
• Development of Meta tags
• Pay per click advertising
• ROI analysis
• Maintenance of ranking reports

By availing of these services, your business website will appear in the initial result pages of important search engines such as Google, Yahoo, MSN and AltaVista and many more. With a top ranking position, you gain increased traffic to your website. Consequently, your sales and profit will also increase.
The Right SEO Firm Makes the Difference

For providing the client with advanced website optimization services, a professional search engine marketing firm maintains a well organized and experienced team of talented professionals. These include SEO specialists, consultants, web designers, copy writers and several other experts. As there are a number of organizations prevailing in the industry, it is important to select the most competent search engine marketing services provider, who can deliver commendable and budget-friendly natural SEM solutions within the given time limit. This is where LUV comes in the picture, with its most professional and dedicated team at work.

Website optimization services contribute a lot towards creating a positive impact on the online visitors about your products and services. Availbility of reliable SEO consulting firm to optimize your website and establish your business online.

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This article is especially for the business owners or advertisers who are still promoting their products via traditional media such as television, radio or newspaper. Frankly, I just want to tell them it is time to change to online media or use online advertising to promote their products. However, some of them may ask why online advertising or some of them may not even know what online advertising and marketing is. OK then let’s see why you should turn to online advertising and marketing.

- Changes of customer behavior : Nowadays, people spend their life more online. What does this mean? It means people tend to do their daily activities via Internet. For example, they watch movies via YouTube or listen to their favorite songs via iTune or Imeem. They also find new friends via Hi5, Facebook, Multiply, etc. Moreover, they read news via RSS feed or listen to Podcast. Absolutely, when they want to buy something for themselves or their special persons, they will find via Internet probably by Googling with keywords related to stuffs they want to buy. Therefore, they will never find your products if your ads can be only found in newspaper or magazine.

- Lower Budget : The cost of online advertising is much significantly lower than traditional media adverting. You can start your online advertising with let say 500 baht if you want but how much you have to pay if you want to buy advertising on TV or radio.

- Reachable more customers : With online advertising, you can deliver your marketing message to people who live in other areas or even countries since Internet is global. For instance, Google Adwords, Google’s Pay Per Click adverting system, allows you to select the countries where you want to display your ads.

- Cost Effective : You can more effectively manage your cost or budget with online advertising. For example, you will be charged only when people click your ads and come to your website or even when people buy your products (i.e. Affiliate). Also, you set your own adverting costs. Unlike traditional media that they tell you how much you have to pay if you want your business logo or company name to be seen on the first page of some newspapers but with online advertising, you can specify like how much you want to pay for one click or how much you want to pay daily yourself.

- Full Control : What would you do if you have changed your business contact details like phone number or email but your ad placed in one magazine still shows the old ones? How long does it take to change them? Days or a week? Why not real-time? Because it is traditional media. With online advertising, you have full control on your campaign. For example, in this case, you can change your business contact details within 5 minutes by yourself.

- Conversions and ROI : May I ask you something? Do you know the number of people who really looked at your ads in the magazine that you bought the advertising space? Are you really sure that people who bought your products know you from this magazine? What is your conversion rate and ROI (Return Of Investment)? With online advertising, let say PPC, you can track your advertising campaign performance like how many times your ads are displayed (Impressions), how many people click your ads and come to your site (Clicks), how many of them convert to your customers (Conversions). With this information you can calculate your ROI, which is very useful for your business.

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Part 1 Search Engine Optimization (SEO)

If you’re reading this, you must have a website or a product that you’re wondering, “How can it be promoted better online?” At the end of 2008, there was over 2.5 billion internet users world wide and more than $100 billion spent by consumers online.

But with so many users and many ways to search, how can you target the right people to your website?

This is exactly what a Search Engine Marketing (SEM) company does.

Although these numbers sound great, you can’t appeal to everyone of these users. One of the first step that a Search Engine Marketing Company does, it to gives a website analysis. It is important to see if the website is search engine friendly or search engine optimized (SEO). Sometimes a website may look magnificent with graphical effects you see in movies, but it may hinder your search engine ranking.

The next step usually involves hunting for keywords. This process is like selecting your color palette, where the final drawing becomes a collection of what you choose here. If your target audience prefers blue over pink, various shades of blue are selected to optimize your website.

Once your website is targeting the right audience, it’s time to take a step into search engines. Search engines such as google, yahoo and msn are contacted to be indexed, introducing your website to the world. Search engines will evaluate your website and the more qualified your are, you will receive a higher ranking, resulting in more traffic coming into your website.

Part 2 Pay Per Click (PPC)

Have you seen a TV commercial or a magazine ad? It’s really nice to see your product in front of thousands or even millions of people. But how effective is it?

From the nature of this type of advertising, it is very difficult to measure your Return on Investment (ROI). This means that you don’t have information on how successful your advertising was.

Pay Per Click (PPC) advertising is a method of online advertising that let’s you be in control for the first time. A Search Engine Marketing company will help you target the audience of your website by carefully selecting keywords and creating creative advertising campaigns for your audience.

The Search Engine Marketing company will manage and create a real time report for your campaigns, so that you can see if your target audience is being reached. You also have the freedom to test new campaigns to a different target audience and at a fraction of the cost of traditional advertising.

Pay Per Click (PPC) advertising gives you a cost effective opportunity that targets your audience with much flexibility.

: Thailand SEO Company

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